On 23.5°, established in 2023
We draw inspiration from nature, starting with the pursuit of a comfortable living temperature balance. Using the power of yarn as a medium, we awaken the rebirth of fabrics, attempting to integrate texture and the concept of comfortable clothing into lifestyles.
BRAND INTRODUCTION
Brand Introduction
On23.5 °, established in 2023.
We draw inspiration from nature, starting from finding the temperature balance suitable for life, using yarn power as the carrier to awaken the new fabric, trying to integrate the feeling concept of texture and wearing for comfort into the lifestyle.
On 23.5 ° is not only a yarn brand, but also represents a self-pleasing, casual and calm personalized expression of the demand attitude. Respect for the existence of natural life itself, dare to pursue freedom and comfort first, firmly return to the casual self, in the perception of the world, from the inside to the outside, from the object and the heart, always balance.
In the future, On 23.5 will follow the natural gift of Tropic of Capitalism, carefully precipitate, give products a natural soul, continuously innovate, develop and design, persistently and continuously explore the natural balance between comfortable life aesthetics and professional sports functions, create a proper sensory temperature, and provide more and more high quality functional yarns for consumers.
BRAND STRATEGY
Brand Strategy
Brand positioning
Focus on functional sports yarn
Brand slogan
Embrace comfort, balance and ease
Brand concept
Extreme nature, balanced aesthetics, more than symbiosis
BRAND STORY
Brand Story
On 23.5 ° is a lifeline that keeps green. It combines body and heart to explore the source power from natural life. In the noise of the city, we feel the pulse of life, dance with nature and perceive the beauty of the world. We also hope to watch the future, walk towards green, continuously export ingenuity to forge natural quality, stick to the initial heart of environmental protection and sustainable development, and use scientific and technological innovation as a link, interweaving and winding, concentric and coaxial, connecting you and me endlessly, weaving ecological dreams.
Heart like nature, go to the mountains
Encounter the warmth of unexpected encounters and endless hope
Away from anxiety, mind and body unity
Live in the present and live a sense of relaxation.
The force of nature, extremely warm
Touch the skin to reach, protect a better life
Love nature, go to "sen" to live
To love nature is to love yourself.
Contact Us
Address: No. A5-56, International Shoe Spinning City, Jinjiang City, Fujian Province
Telephone (switchboard):+86-0595-85039338
Zip Code: 362324